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Preparation · Step 1/10

Pricing and sales strategy

Setting the right price is one of the most important steps in the entire sale. When valuing a property, I do not rely only on current asking prices on property portals. I work primarily with real market data.

I have access to price maps based on actual completed sales and, when needed, I can also retrieve specific purchase agreements from the Land Registry to verify the price at which a particular property was actually sold. I also monitor listing history on property portals, including how long a property was on the market, whether its asking price was reduced and how long it ultimately took to sell.

For the final valuation, I also take into account the location, condition, layout, equipment, current competition and the overall market situation. Based on all of this information, we set the optimal asking price and a specific sales strategy designed to give us the best possible chance of achieving the highest realistic price within a reasonable timeframe.

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